Spots are limited
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Guided by Michelle Lo Horton. Spots are limited
No clear story, just fragmented content
Telling your story over and over without clarity
Posts that is stuck at the 200-300 views
One powerful Origin Story that anchors your brand
A clear narrative people remember and repeat
A video asset you can reuse across platforms




Sheâs spent years helping founders, educators, and small businesses turn what they know into stories people feel.
Her philosophy is simple: when you tell the right story, trust compounds.
Thatâs how The Story ARC⢠was born. To help more experts stop being overlooked, and start being remembered.


In this 1-day Story ARC Bootcampâ˘, youâll create and record your Origin Story video reel live, in-person, guided step-by-step by Michelle.
This is the story you'll reuse across your website, social media, sales calls, and stages.
This bootcamp is designed for founders, creators, coaches, and business owners who want a clear, compelling Origin Story they can confidently use across social media, websites, sales calls, and stages.
Itâs ideal if you want to build trust organically, without relying on ads, trends, or endless content.
Whether youâre early in your journey or already creating content, this one-day immersive experience helps you lock in the foundational story your brand needs to grow.
No problem. You donât need to be âgood on camera.â You just need a story worth telling.
This live bootcamp guides you step by step:
⢠Youâll start with clarity, uncovering your Origin Story and core message
⢠Youâll structure your story for video, so it sounds natural and confident
⢠Youâll receive live coaching on delivery, presence, and pacing
⢠Youâll record your Origin Story video reel on-site, with guidance throughout
You donât need experience, fancy equipment, or scripts memorised.
By the end of the day, youâll walk away with a usable, polished Origin Story video, even if this is your first time recording yourself.
Most programs teach theory. Michelle teaches what actually worksâbecause sheâs doing it herself.
As a practitioner, Michelle has grown her own audience and helped clients go viral organically. Her content has driven over a million views, hundreds of leads, and real business opportunities without paid ads or trendy hacks.
What makes this bootcamp different is the outcome.
This isnât a multi-week program where you consume content and hope to implement later.
Youâll work directly with Michelle, live and in person, to extract your Origin Story, structure it for trust and clarity, and record it as a finished video asset in one day.
Everything youâre guided through is tested, practical, and immediately applied, so you donât leave with notes or theory.
You leave with a story thatâs ready to be used.
Yes. This is a live, in-person bootcamp with direct guidance from Michelle throughout the day.
Youâll receive:
⢠Live feedback as you shape your story
⢠Coaching on how to deliver your story naturally on camera
⢠Direction during the recording process to help you refine in real time
Because this is hands-on and immersive, feedback happens as youâre building and recording, not weeks later.
Thatâs exactly what the first part of the bootcamp is designed for.
Youâll be guided to:
⢠Uncover the moments that shaped your journey
⢠Clarify what you stand for and who youâre for
⢠Turn your experiences into a clear, relatable Origin Story
You donât need clarity coming in.
Youâll leave with it.
The Story ARC Method⢠has been applied across B2B, services, lifestyle brands, finance, healthcare, property, education, and personal brands.
Because Origin Stories are built on human connection, credibility, and trust, they work in any industry where people buy from people.
If your business relies on trust, this works.
By the end of the day, youâll have:
⢠A recorded Origin Story video reel
⢠A clear narrative you can reuse across platforms
⢠Confidence in telling your story without sounding scripted
Youâll be able to deploy your Origin Story on social media, your website, sales pages, and presentations, without needing weekly calls or ongoing coaching to get started.
Terms & Conditions
All program fees are non-refundable unless otherwise agreed in writing by the organiser.
If you are unable to attend, you may nominate a replacement participant at no additional charge. Alternatively, your registration may be converted into credits for future Story ARC programs, subject to organiser approval.